!±8±Gerber Good Start 2 Protect PLUS, Powder, 24 Ounce Cans (Pack of 6)
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Good Start Gentle Plus 2, DHA and ARA Powder with Iron, Case Pack, Six - 24 Ounce Cans (144 Ounces)
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Good Start Gentle Plus 2, DHA and ARA Powder with Iron, Case Pack, Six - 24 Ounce Cans (144 Ounces)
Anyone with insomnia can tell you what's on television in the early morning hours. Other than old sitcom reruns, there are those dreaded infomercials. Most of the infomercials I have seen either promote some crazy exercise program or a new cooking gadget.
Companies that put together infomercials are marketing geniuses. Otherwise, how else could they convince you to purchase a reusable bag that allows you to cook an entire meal in your microwave?
If you watch any of these infomercials closely, you will see the same formula...over-hype and over-sell.
If you are thinking about selling your product through an infomercial, I will provide you with the winning formula. Here is what you will need to create your own infomercial:
Washed Up Actor or a Reality TV Star
Find the guy who played the friend of some neighbor on some old sitcom that went off the air many years ago. Of course, former pornography and American Idol stars will also work if you can't find the guy who played the milkman on Seinfeld. You can probably find a grade B spokesperson for the price of a dinner at an all-u-can eat restaurant. With the exception of the Olsen twins, I think the rest of the cast from Full House is available.
Overhype Your Product
Tell the viewer how great your product is and then tell them again and again. For example, say things like "The super sausage maker is the greatest invention in the world because experts who like sausage have said so." The greatness of the product should not be expressed less than 30 times per half hour episode.
Hire a Great Audience
You must have a convincing audience. They must shout, yell and then throw out an ooh and an aah every few seconds after the host starts mentioning product features. The audience should also clap every few minutes and be wide-eyed throughout the entire infomercial.
Freebies
Offer all kinds of freebies. You must interrupt the infomercial with the infamous "But wait, there's more" line. If someone buys your product, be sure to throw in a free gift and a special refrigerator magnet for good measure.
Money Back Guarantee
Always offer a money back guarantee - minus the cost of shipping. Just make sure you build the cost of your product into your shipping cost so you won't be out any money when the refund requests start rolling in.
The next time you decide to invent the latest sausage maker, fancy hair clip or contraption that can give you a six pack stomach, remember these marketing tips.
Forget about the newspaper ads and coupons... just go with the infomercial. You will be doing all of the insomniacs a favor because we all need something to watch at 2 a.m. when we can't sleep.
Good Start Gentle Plus 2, DHA and ARA Powder with Iron, Case Pack, Six - 24 Ounce Cans (144 Ounces)
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